World Group - Proud to support Carlisle United FC
World Group supporting Carlisle United FC!
World Group have signed up as Carlisle United back of shirt sponsor for the 2016/2017 season. This will see our logo and web address appear on the back of the home, away and third shirts this season.
Sales and Marketing Director Phil King said: “World Group are huge United fans and the talks we have had with them about a range of sponsorship and partnership opportunities have been extremely positive. They had a real desire to work with us from the outset and we can’t overstate how important relationships like this are to the football club.
“We’re delighted that another strong local brand will be taking such a prominent position on our first team playing kit and we’re looking forward to watching our partnership blossom through what we hope will be a successful campaign.”
This marks the reuniting of the two companies for the first time in ten years, when World Group donated the first scoreboard that CUFC had. Unfortunately, the donation wasn't enough to spur the club to stave off relegation and Carlisle United exited the football league. With ties going back to the late 1980's, World Group Director, Matthew Spooner, is looking to strengthen the partnership over the coming years.
"“We are very proud to be supporting the club again. As a family owned and managed business we rely on the local community, much like Carlisle United rely on the support of the local community – in both business and footballing terms – and it is great to be in a position to offer the club this and to give something back to the community that was rocked so significantly by the floods."